Standard software or customization? Why more and more companies are choosing to build - and how to do it smartly

For Dutch SME companies, it is the strategic question: do you opt for an off-the-shelf SaaS solution or will you have custom software built that fits your processes exactly? The choice between SaaS vs custom software directly determines your productivity, flexibility and room for growth. And thanks to low-code Retool Netherlands, building is more accessible than ever.

It happens frequently that business owners come to us with exactly this question. Understandable, because it's a tough balancing act. On the one hand, you have SaaS solutions that you can use tomorrow. On the other hand, you feel that your business works just a little differently - and that standard tools don't always match that.

The difference between SaaS and custom software

You know SaaS software: Exact Online for your accounting, Salesforce for your customers, Slack for communication. Ready-made, pay per month, and you use it as is.

Custom software is very different. That's building business software specifically for your way of working. Think of that internal dashboard you're always talking about, or that workflow that is currently running through Excel and WhatsApp.

The great thing is that building internal tools these days doesn't mean waiting months and paying a fortune. Thanks to low-code platforms, we can get something down in weeks that actually works.

Why building is becoming increasingly attractive

Your processes are unique and deserve customization

Last week I sat with a wholesaler who has been struggling with their purchasing process for years. They use three different systems, print out lists, and call around every day who ordered what. Replacing their Excel with app became the perfect solution.

Every company has its own way of working. And that very specific approach is often where you stand out from the competition. So why push that away in a standard tool?

Live with low-code faster than you think

"Building enterprise software takes months, doesn't it?" It used to. Now it doesn't. With Get Retool built, we put up a working internal business application within two weeks. No months of planning, no endless specifications - just start and expand step by step.

System integration: everything talks to each other

This is where it gets really interesting. Imagine your CRM, your accounting, your web shop, and that Excel sheet everyone uses - all connected in one view. No more duplication, no more mistakes due to over-typing.

We link Retool to almost everything: Exact, AFAS, Salesforce, Shopify, even that old database still sitting on a server somewhere. Automating business processes thus becomes a lot easier.

Maximum control and scalability

With SaaS software, you wait for the vendor to release a new feature. With customization, you decide what happens. Last week, a customer asked if we could add an additional approval step. Arranged within a day.

Work more efficiently, lower costs

Automation of repetitive tasks, real-time dashboards and error-free dataflow ensure greater control and lower operational costs. Many companies save hundreds of hours per year with a single Retool app.

When is buying wiser than building?

Let's be honest about the build vs buy software discussion. Not everything has to be customized. SaaS is smarter when:

  • You have a standard process (such as basic billing)
  • You want to start immediately without upfront investment
  • Your team has limited IT capacity
  • You prefer predictable monthly costs
  • The process is not used daily or for core activities

Your bookkeeping? Just take Exact Online. Basic communication? Slack or Teams do just fine. We regularly recommend starting with a standard solution. If you run into it, we can always build something special.

Building custom software without risk: our approach

Step 1: Analysis & consultation

We map your current tools, processes and bottlenecks. Within 30 minutes, you'll have insight into your biggest automation opportunities.

Step 2: MVP in 2-3 weeks

We build an initial working version: a dashboard, form or workflow - something you can use immediately and provide feedback on.

Step 3: Iterative expansion

Step by step we make it better, based on how you use it. Not all at once, but constantly moving forward.

Step 4: Transfer and self-reliance

Retool is made so that you can make modifications yourself. No dependence on us for every little change.

Why Retool is the ideal platform for internal tools

As a low-code Retool Netherlands specialist, we work with this platform because it:

  • 50+ off-the-shelf UI components provide
  • Excels in API links and database integrations
  • Very quick to implement and adapt
  • Gives complete control over interface and logic
  • Suitable for both startups and enterprise

As an official Retool Partner, we make the most of this platform to set up your software efficiently and sustainably.

Building is the new buying (for those who choose smartly)

The choice SaaS vs. custom software is not a black-and-white story. But if your processes are unique, you want scalability and seek maximum control, then having custom software built is well worth the investment.

Thanks to low-code, building enterprise software today is no longer complicated, expensive or risky. It's the fastest way to develop software that fits your business exactly - and grows with it.

Also eager to have a Retool application created?

Want to know if having Retool built is for your organization? Schedule a 30-minute no-obligation consultation. We'll analyze your process and give immediate advice on where you can gain the most.

As a partner, we are fully specialized in optimizing business processes and build a perfect Retool solution together with our customers. 

We are eager to discover together how your business can operate more efficiently. Schedule an immediate meeting using the button below to accelerate your business.